United Biscuits UK (UBUK), the leading £1 billion UK manufacturer of sweet and savoury snacks, is delighted to sponsor the RSA Rural Shops Alliance (RSA). UBUK’s partnership will enable rural retailers to take full advantage of the company’s snacking expertise and its commitment to further drive snacks category growth.

Sales of sweet and savoury snacks in the convenience and impulse channel generate hundreds of millions of pounds every year. In order to capitalise on this massive opportunity it is essential for rural retailers to stock a full range of snacks and correctly merchandise them in store, including McCoys, Hula Hoops, KP Nuts, McVitie’s, Jaffa Cakes, go ahead! and Jacob’s.

We look forward to working closely with the retail members of the Rural Shops Alliance to help drive their sales and profit from this important category.

Contact: Jessica Wylie, UBUK Trade PR and Communications Manager

Tel. No: 020 8234 5000

E-Mail: Jessica_wylie@unitedbiscuits.com

Website www.unitedbiscuits.co.uk