Benefit for Shoppers
· Save money.
· Try new products
· Creates in-store theatre
· Competitive prices encourage shopping locally

Benefit for retailers
· Increases footfall
· Drives and increases sales
· Increases cash profit
· Encourages shoppers to try different products
· Creates customer awareness of products
· Makes shop competitive / good value
· Keeps customers loyal

Please refer to PDF file (click here) for information on types of promotions and how to make the best of them.