| Essential
ingredients for effective marketing of a village shop: |
| Get
involved – with local community |
| Educate
customers – re. prices, range of products/services, etc. |
| Be
enthusiastic – so customers really want to use your shop |
| Be
innovative – because this creates interest in what you
are doing |
| Offer
consistently good customer service – so people continue to use the shop |
| Encourage
loyalty – customers wanting to support you, as you support
community |
|
Promote
sense of partnership – benefit of village shop to all |
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Marketing
Your Business
What does this mean?
What does this mean?
Marketing is not just advertising. It’s about encouraging as many people as possible into your shop, persuading them to maximise their spend once inside, and finally ensuring ongoing customer loyalty.
Basic strategy (whatever sort of shop you have):
Identify and
understand your own market(s) – and consider potential markets
Target those specific markets – use different mediums and methods as
appropriate
Continue this process – markets change, so need to adapt/be flexible
in approach
