Whatever sort of retail business you have, however large or small your shop, there exist a number of key areas in which attention should be focused. These are:-

- Wine
- Lighting
- The R Word
- Outside Space
- Quaint sometimes just doesn't do it
- Shop Standards
- Store Layout
- Stock Range
- Merchandising
- Promotions
- Other Services
- Customer Service
- Marketing
- Refrigeration
- Specific Categories