‘Imperial Tobacco has been involved in the sponsorship of the Rural Shops Alliance (RSA) from its inception in November 2000. We are delighted to be associated with the RSA in their pro-active approach to assisting rural retailers grow their businesses.

Annually, adult smokers spend almost £12.6 billion on their brands and are extremely important shoppers as they impulse-buy from other categories after entering stores to purchase their tobacco. We are proud of the heritage and continued success of brands such as Lambert & Butler, Embassy, Golden Virginia, Rizla, Classic and St. Bruno and are delighted that more recent introductions to the UK, such as Richmond and Drum, have been so well-received by consumers.

The expertise of our salesforce, which is the largest of any FMCG company within the UK numbering at around 450, coupled with the support of the Rural Shops Alliance, creates a strengthened partnership which strives to ensure that the independent retail trade can continue to compete with the multiple offering in all areas of the tobacco category.

Contact details: Louise Haines, Trade Communications Executive
Telephone: 0117 953 6273.
Email: louise.haines@uk.imptob.com.
Website: www.imperial-trade.com.