As part of the world’s leading premium drinks business Diageo plc, Diageo Great Britain is pleased to support the important work carried out by the Rural Shops Alliance (RSA). With an extensive portfolio of drinks brands including GUINNESS® beer, SMIRNOFF® vodka, GORDON’S® gin, BAILEYS® Irish cream, BELL’S® whisky, SMIRNOFF ICE®, ARCHERS AQUA® and many more, Diageo Great Britain is keen to help independent stores make the most of the valuable alcohol category.

The increasingly competitive environment within which rural stores operate means that independent retailers need to ensure that all categories within their store are performing for them. Diageo Great Britain can help by offering expert advice on range, merchandising and promotions across the spirits and ready to drink (RTD) categories, bespoke to rural stores.

Through sponsoring the RSA, Diageo Great Britain seeks to foster closer relationships with rural retailers, encourage the continued lobbying of the UK Government and offer support to a sector often overlooked.

Contact: Lisa Doherty, Category Development Manager, Route to Market & Independent Retail
Telephone: 0208 978 8155
Email: lisa.doherty@diageo.com
Website: www.diageo.com

The GUINNESS, SMIRNOFF, GORDON’S, BAILEYS, BELL’S, SMIRNOFF ICE and ARCHERS AQUA
words are trade marks. © Diageo 2005